In October 2010, the UK government announced £81bn of public spending cuts, but what effect does this really have on our lives? There are a lot of statistics out there, but Naked Eye will be spending time with some real families to observe the true impact of Austere Britain.

Money matters have always been key to family life and its wellbeing. Financial pressures can cause strains between couples as well as between parents and children. However, recent austerity measures have had a disproportionate effect on families’ incomes, and the Family and Parenting Institute (FPI) are now calling for the government to ‘family proof’ austerity measures, asking them to “reflect the long-term importance of family friendly working practices, a fair economy for families, the provision of essential services for families, and good quality housing and transport”.