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01:53
Girl is trying makeup through the app - new technology tool in beauty industry
The video was taken at the tech conference in Silicon Valley California - Augmented World Expo in June 2017. It is a video interview with Parham Aarabi, the CEO and Founder of company Modiface that focuses on facial visualisation and virtual modification technology. They are now working with major beauty companies like Sephora, L'Oreal, Avon and Urban Decay. It allows users to simulate the effects of different makeup palettes and styles. We have tested the product too, you open an app and choose the colors of the makeup products. Also, we have been video recording the CEO's video presentation on the stage.
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