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Rugby’s new passionate frontier: Africa; APO Group becomes the Official Partner of Rugby Africa

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When it comes to the world’s biggest rugby nations, it would be easy to assume that the most fanatical supporters would be in the old guard countries of international rugby. England, New Zealand and South Africa all come to mind but few can rival the passion and energy of African rugby.
In a continent known for great footballing nations, the oval ball has been Africa’s best kept love affair for decades and one that continues to blossom. The number of registered players on the continent jumped up from 770 000 to over a million in the last year alone. In 2013, World Rugby’s “Get Into Rugby” initiative attracted 22 000 players, in 2017, that number was 384 000. The number of female rugby players in Africa has seen a 50% increase between 2016 and 2017. In 2017, 20% of rugby players in Africa are women and girls.
These numbers are echoed by the real passion and dedication of African rugby fans across the continent. Madagascar is a perfect illustration of this passion. With rugby as their national sport, they have more rugby clubs per capita than any other country with 160 Rugby clubs in the capital city alone. This surge of interest seems likely to continue with 22 000 schools now including rugby in their curriculums across Africa, up from 20 000 in 2016. Africa is rapidly becoming the world’s largest youth pool with 60% of the continent’s population under the age of 24 and that number is predicted to grow.

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