Hundreds of people joined a colourful parade in Thailand on Saturday in celebration of strawberries.

Spectators lined the streets to watch floats and marching bands make their way through the Samoeng district of Chiangmai Province.

The parade is the centre piece of the annual strawberry festival, where visitors can taste and buy the locally produced fruit.

According to the filmer of the video, strawberries are known as "the fruit of love" in Thailand.

The annual strawberry festival is taking place in Samoeng district of Chiangmai province. The colourful event includes parades and sales of strawberries which are known as the fruit of love. Samoeng produces most of the country's strawberries as well as flowers. Its many hilltribe people feature in the festival.