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I was watching some men finish cutting down a tree in the park beside our house. The tree was problematic as it overhung the pathway and several people had hit their head while jogging, cycling and even walking by. In the tree's final moments, it decides to take out one more victim.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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