This cheerful student has become a star thanks to his enthusiastic sales pitch - for selling suitcases.

Christian Tecson, 19, works part time at a shopping mall Batangas, the Philippines, where he takes pride in his responsibility for the luggage section.

One shopper captured his impressive sales routine - which sees him demostrate the pink cabin bag by jumping in the air, slamming it onto the ground, bending the lid, and finally finishing by doing the splits.

Christian's passionate pitch was recorded last Thursday (29/06) and he has since been featured on TV around the world.

He said: ''Making a sale is my main objective and secondly it is to make people happy. I'm thankful to those people who trusted and believed in my ability to be a great salesman.

''I do everything with love, and try to learn from our weaknesses to become a strong person.''

The suitcase in the video sells for 2,500 Philippine pesos (35GBP). Christian, who works evenings at the department store after clocking off from college, is heard praising the ''amazing luggage with powerful colors''.

In the footage, he sings the praises of the ''sturdy'' multi-directional wheels and urges the customer to buy it, despite the case not coming with a warranty.

He demonstrates how flexible the case is before telling how it can withstand pressure when it is dropped on the ground.