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Millions of homeowners admit they steal design tips from their neighbours
Millions of homeowners admit to 'keeping up with the Joneses' and steal home inspiration and design tips from their neighbours. A study of 2,000 UK adults found one fifth scour friends and neighbour's homes for inspiration at social gatherings and dinner parties. Nearly half have made a new purchase, or considered making one, after being inspired by furnishings in a home belonging to someone who lives nearby. And nearly a fifth of those who admitted nabbing a neighbour's interior design ideas have ended up buying an entirely new kitchen after being impressed by someone else’s.
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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