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Single Living Root Bridges - The Bridge That Keeps Growing
A living root bridge is formed by guiding the pliable roots of the Ficus elastica tree across a stream or river, and then allowing the roots to grow and strengthen over time until they can hold the weight of a human being. The young roots are sometimes tied or twisted together, and are often encouraged to combine with one another via the process of inosculation. As the Ficus elastica tree is well suited to anchoring itself to steep slopes and rocky surfaces, it is not difficult to encourage its roots to take hold on the opposite sides of river banks. As they are made from living, growing, organisms, the useful lifespan of any given living root bridge is variable. It is thought that, under ideal conditions, a root bridge can last for many hundreds of years. As long as the tree from which it is formed remains healthy, the bridge will naturally self-renew and self-strengthen as its component roots grow thicker.
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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