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Van driving down the footpath.

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A delivery driver can't be bothered with waiting for the lights to get out of a side street, he decides to drive down the footpath towards the entry of a local store with no regard for shoppers and pedestrians.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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