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Bouncing balls come hopping down a stairs, then suddenly a monster ball comes crashing into the camera.

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Expect the unexpected! A monster pink ball follows smaller balls down a stairway and crashes into the camera.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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