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A bargain store opening was so cheesy it has been compared to Peter Kay's Phoenix Nights - because they hired a cringe-worthy entertainer to sing to the crowds

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A bargain store opening was so cheesy it has been compared to Peter Kay's Phoenix Nights - because they hired a cringe-worthy entertainer to sing to the crowds.

The branch of cut price chain Bargain Buys opened on Tuesday to a huge fan fair, complete with a lounge singer compere, who was openly mocked when they posted it on their Facebook page. Scores of locals patiently waited outside the shop, in Consett, County Durham, while the cringe-worthy entertainer counted down to the opening.

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