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A dog playing tetherball by itself.

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The dog played tetherball by itself. The ball was too big for the dog to get a grip, so it just bounced the heavy plastic ball off of its nose. Again and again.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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