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@Eleventh Hour
00:17
Officials Verifying World's Longest Daisy Chain Attempt
Participants at the Guinness Book of World Record's Longest Daisy Chain event in King's Road, London wait for official verification that it has broken a previous world record.
The event is part of the Chelsea Fringe celebrations and pays tribute to the fashion designer Mary Quant whose adopted the daisy as an emblem for her brand.
Her boutique stood on the King's road during the 1960s onwards.
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