A bizarre ritual in central India sees took place on October 28, aas scores of men were trampled by cows and bulls in order to bring prosperity.

The century-old ritual is followed by Hindu men in the village of Bhidawad, Madhya Pradesh every year, taking place on the occasion of Govardhan Puja, the day after Diwali.

When asked if the ritual ends up injuring the participants in the process, locals claim that no one was hurt and that the tradition only brings good luck and prosperity.

In case anyone sustains minor injuries, they are treated with cow urine and dung, which they say has medicinal qualities to heal these injuries.

The herdsmen say it all started with a man praying for a son and when his wish came true, the villagers started observing this as an annual affair.

A bizarre ritual in Ujjain on the occasion of Govardhan Puja day on next day of Diwali festival on Monday ( 28th October) sees scores get trampled by cows and bulls in order to bring prosperity. The century-old ritual followed by Hindu men every year. And despite knowing the dangers involved, hundreds of men travel all the way to the city to lay down on ground as cows and bulls are let loose. Ujjain and its nearby hamlets witnessed this unique and bizarre practice on the next day of Diwali .Villagers believe this would bring luck and fulfil their wishes. Not just that, in case anyone sustains minor injuries, they are treated with cow urine and dung, which they say has medicinal qualities to heal these injuries. The herdsmen say it all started with a man praying for a son and when his wish came true, the villagers started observing this as an annual affair. The villagers said that the tradition is meant to seek blessings and the practice has been on since the era of the royals.When asked if the ritual ends up injuring the participants in the process, locals claim that no one was hurt and that the tradition only brings good luck and prosperity.