This is the distressing moment a pig was forced to bungee jump off a 223ft-high tower at a theme park in southern China, causing outrage.

In the disturbing video, filmed in the city of Chongqing on January 18, the 100kg pig, attached to a rope, is pushed off a high tower by a worker, and squeals.

A man in the video is heard saying: "The pig is so scared. Such a pity."

Theme park staff said they carried out the stunt to mark the upcoming Lunar New Year.

They insisted that the pig was unharmed and was then sent to the slaughterhouse.

The video caused anger online and netizens questioned if it was animal cruelty.

One person commented: "Have they ever thought about the pig's feeling? It is better to kill it directly."

Another one said: "I advise we tie the theme park workers up and push them off the tower to let them feel it as well.

The theme park later issued an apology. "We were inconsiderate to host the activity and we will not have this kind of activities anymore."

1月18日，重庆涪陵某景区蹦极项目开业现场，工作人员给一头肥猪穿戴好安全防护后，直接从68米高的蹦极台上推下去。工作人员称是为迎接鼠年，所以做了这个活动。由于是第一次看到肥猪蹦极，许多市民来到现场围观。有围观者称，猪蹦极之前不太听话所以把它捆了起来，跌落跳台的时候很淡定，上来以后也是一动不动。有围观者评论：猪太惨了，考虑过它的感受吗？不如一刀来个痛快。“金猪蹦极”一事引起质疑后，当事景区向公众致歉。景区人员回应称，该做法思虑不周，以后不再举办类似活动，并表示猪没事，已送屠宰场。