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Ice in, ice out, Lake Superior ice shards slide onto the shore, pile up and slide back out onto the approaching ice sheet.

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Ice arrives on the shoreline of the worlds longest freshwater sandbar. The noise is incredible as glass like plates shatter, crash and again fold up on themselves.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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