Locals organized an event known as 'Bhairo Jhanki' in northern India's Jammu and Kashmir on March 21. The incident took place in the Jawahar Nagar region of Rajouri.

Visuals feature the procession in full swing. A man covered in black paint, disguised as a deity, carries out the festivities. He dances in the middle of the street and strikes locals with a whip-like object. Meanwhile, the men willingly approach the man to get hit and also give him incentives. Moreover, the man covered in paint takes rounds around trees, runs in the street, and dances to the music playing in the background.

The 'Bhairo Jhanki' is a decade-old tradition of Rajouri, where a man disguises himself as Bhairav, a Hindu deity. Following this, a procession is taken out in the town wherein hundreds of people from all faiths participate. Decades ago, after an epidemic hit the town and a saint suggested a procession to put an end to the people's suffering.

The historic 'Bhairo Jhanki' is a week-long event organized before the festival of Holi. Moreover, the security forces deployed tight security measures across the town to ensure that the procession is smoothly conducted.