Swedish multinational clothing-retailer H&M has hidden its exterior signages at a mall in northern China amid the Xinjiang cotton backlash fury.

The video filmed in the city of Shijiazhuang in Hebei Province on March 26, shows the H&M store's signs wrapped in a makeshift covering at Wanxiang Cheng Mall.

According to reports, consumers in China boycotted H&M after a Communist Youth League highlighted a months old statement expressing "deep concern” over reports of the alleged use of Uighur forced labour in cotton production in western China’s Xinjiang Uighur Autonomous Region.

H&M e-commerce has also been removed from prominent sites Taobao and JD.com, Baidu searches yielded no results and H&M has also been removed from mobile map apps.

Retail operations continued as normal inside the store, but with a noticeable drop-off in customers.

Shijiazhuang, Hebei China- March 26, 2021

At the Wanxiang Cheng Mall in Shijiazhuang, all of Swiss Retailer H&M's exterior signage has been wrapped in a makeshift covering.

This is the result of Chinese netizen backlash and sudden consumer boycott in China after a The Communist Youth League highlighted a months-old statement expressing “deep concern” over reports of forced labor in western China’s Xinjiang Uighur Autonomous Region.
H&M e-commerce has also been removed from prominent sites Taobao and JD.com. Baidu searches also yielded no results. H&M has also been removed from mobile map apps.

Retail operations continued as normal inside the store, but with a noticeable drop-off in customers.