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People cover shivering street dog with their own clothes in Istanbul

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Footage shows people covering a street dog with their own coats in a snowy day in Kadikoy borough of Istanbul, Turkey (7 January 2015).

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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