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Instagram model reveals how fake platform can be and busts beauty myths

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A fitness trainer and influencer is on a mission to show her Instagram followers just how easy it is to manipulate the photos and videos they see, calling it “sad” and “unauthentic.”

Hayley Madigan, 31, from Portsmouth, is a certified fitness trainer who regularly shares photos of herself in bikinis to highlight how quickly a body can be transformed with good lighting, the right angles and a little editing.

Posting a video to her Instagram account earlier this month, (@hayleymadiganfitness), the influencer told her 480,000 followers: “In a world where editing our bodies can happen with just a click of a button, just remember that anything you see could be fake!”

The 31-year-old then clicked her fingers to make her waist smaller and her bottom bigger, before showing how it could be applied to men’s bodies using her boyfriend Bernie Saupe, 40, as an example.

Hayley’s video quickly received and influx of comments from her fans thanking her for showing how easy the process is.

“Wow thank you for spreading awareness!!!! editing can be so toxic,” wrote one follower.

“Wow I didn’t actually know you could edited videos like this,” added another person.

“Omg I never knew video could be edited too wtf,” commented a third person. [sic]

“Wooow!! They editing videos now what the actual fck. This is getting ridiculous!! so sad,” wrote a fourth person. [sic]

“So wild that this is possible,” added someone else.

“I wanted to show women and men how easy it is for people’s bodies to be manipulated, even in videos," Hayley told Jam Press.

“Our younger generation are growing up with such a big emphasis around social media and these teenagers deserve to know the reality behind people’s content.

"It’s not real and people need role models to be authentic.”

This isn’t the first time Hayley has shared modelling secrets with her followers, also revealing how easy it is to fake a different-looking body with just a simple pose.

She said: “I initially feel quite sad for the people who think they need to edit their bodies to feel confident or for approval.

“They should feel comfortable and confident in their own skin without editing.

"I hope I can encourage them to like their own body for their mental health.

“When a celebrity endorses a product with photos that have been edited, it’s unfair to the public to be shown fake images.

“Big companies and celebrities should have to tell the audience with a disclaimer when editing has been done to videos or images.

“Loads of people don’t realise how easy it is, anyone can do it. Using an app it took me 30 seconds to edit mine and my boyfriend’s bodies.

“I hope my video makes people realise how easily videos could be edited. I think it’s so important for our own confidence and relationships with our body – especially for the younger generation.”

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