As Covid-19 cases and deaths continue to recede in Jammu and Kashmir, tourism authorities have chalked out a meticulous plan to woo back tourists to the valley.


Thousands of families that rely on tourism and allied sectors have been out of work and struggling to stay afloat since 2019. The tourism sector is a significant contributor to Jammu and Kashmir’s economy and accounts for around seven per cent of the region’s gross domestic product, according to Jammu and Kashmir government’s estimates.

However, since late last year, the J&K government took several initiatives to bring tourists back which had started yielding positive results. The aggressive campaigning by the Tourism Department had also attracted several filmmakers to shoot their films here.

The hotel bookings also went up in the first four months of 2021 with direct flight services to Srinagar from various cities like Ahmedabad and Bengaluru making travel to Kashmir easier. However, the second wave of Covid-19 cases across the country again played spoilsport with Kashmir tourism.