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Strangers come together to sing Mariah Carey's "All I Want For Christmas Is You" while waiting for subway in New York

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New Yorkers waiting for the subway after a Mariah Carey concert in December 2019 start singing "All I Want For Christmas Is You".

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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