A lonely bachelor has forked out hundreds of pounds on several giant billboards advertising HIMSELF in a desperate attempt to find a wife.

Single Mohammad Malik, 29, has set up a website in his unusual quest for love and has plastered his picture on several advertising hoardings across Birmingham.

It features a 20ft (6m) photo of him lying down flashing a cheeky grin for the camera and joking: "Save me from an arranged marriage".

The massive advert - which appears on at least three billboards across the city - direct suitors to his website: Findmailkawife.com.

Mohammad, a Muslim who works as an innovation consultant and entrepreneur, says in a video on his page: "Hi, I'm Malik. You may have seen my face on a billboard somewhere.

"I'm 29, live in la vida London. I'm an entrepreneur and a foodie and I'm religious. I am looking for someone who is working on her deen [Arabic word meaning religion].

"I am open to any ethnicity but come from a loud Punjabi family, so the banter has to be 100.

"If you're interested, fill out the form and check out my details."