Watch the adorable moment a man proposes to his partner in BUILD A BEAR – by presenting him with a teddy bear which asked ‘will you marry me?’.

Jake Busby, 22, wanted to make the ultimate romantic gesture for his boyfriend and left the whole shop in floods after enlisting the help of a personalised build-a-bear.

Jake and his partner Cameron Coakes, 18, spent a romantic day at the Cardiff Winter Wonderland when Jake popped the question on December 2.

The video shows the emotional moment Jake presents Cameron with a build-a-bear with a speaker inside which says in Jakes voice: "Cameron, I love you. Will you marry me?".

Overwhelmed Cameron can be seen bursting into tears at the sweet proposal as Jake awaits an answer - before Cameron finally gives a teary nod.

The couple, who have been together for two years, cry as they share a big hug and shop workers can be heard cheering for the couple.

Cameron from Saundersfoot, Pembrokeshire, said: "It was the most romantic thing - it came totally as a shock.

"I hadn't expected it and I just burst into tears because it was so romantic.

"Watching the video back, I still get goosebumps every time.

"We're loving engaged life - we're made for each other.

"We have already started discussing colour themes for the wedding!"