The Pidakala War takes place annually in the village of Kurnool, India in the southcentral portion of the subcontinent and the festival is called that for its cow-dung cakes, known as pidakala.

The villagers divided into two groups and hurled cow dung cakes at each other during a procession of Hindu deity Lord Veerabhadra Swamy in an effort to promote prosperity and good health.

The people of Kurnool celebrated Ugadi in a unique way in Khyruppalla village in Kurnool District in Andhra Pradesh. The Pidakala War is organized a day after Ugadi in this village in the Kurnool district. people from Kairuppala and neighboring villages throw pidakala or cow-dung cakes at each other. The villagers divided into two groups and hurled cow dung cakes at each other when a procession of Lord Veerabhadra Swamy was taken out during the Ugadi celebrations. The dung cakes were made a month ahead of the celebration.

Every year hundreds of thousands of men and women gather to attend the "Pidakala War". Every year many get injured in this ritual. But none will seek any medical treatment or even apply first aid, instead, they apply the ash on their wound. Devotees believe that the practice brings health, prosperity, and rain to the villages. It is believed any injuries or aches and pains suffered during the fight would be gone in three days by applying 'Tilak' of Lord Veerabhadraswamy on their forehead. This year around 50 people were injured in the fight.