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Colgate Electric ToothBrush Swap in London Waterloo Train Station goes Wrong
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The much hyped Colgate Electric ToothBrush Swap launched today in London's Waterloo Train Station and it all goes Wrong (PR Disaster) - This was the crowds at 8am and people were being turned away, no one we saw was given an Electric Toothbrush just some form to fill out with a survey. As you can see from the video there was already hundreds of people with their old toothbrushes waiting to exchange.
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