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Colorful orange sunset double rainbow with lightning and rain curtains near Kirk, Colo.

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Backlit by sunset, a storm produces a double rainbow, lightning and colorful rain curtains near Kirk, Colorado on June 3, 2022.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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