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Multiple cars drive by shooting fireworks and guns on residential street in downtown Minneapolis on July 4

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During a chaotic evening, a car drives onto a residential street in downtown Minneapolis, shooting fireworks at homes, cars, and bystanders. After, a second car drives by, firing a gun multiple times into the air.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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