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Seven American Sweetgum Trees Take Roots in Times Square By Charles Gaines
Roots is part of 3-part public art project The American Manifest by Charles Gaines, presented by Creative Time, Governors Island, and Times Square Arts. Roots is a sculptural installation of seven American Sweetgum trees, painted and presented with the root systems intact and upside down to a surreal and dystopic effect. Sweetgums are native to the eastern region of the United States and likely grew in Times Square before the area was colonized and began its transformation into the lit-up symbol of commercialism it is today. His Project seeks to engage with American History. Video Credit © Niyi Fote/TheNEWS2 via ZUMA Press
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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video
Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.
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