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Three cows with red name tags visit this pond in Idaho, followed the next day by their owners riding horses with cow dogs accompanying them.

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Names on cow's red ear tags appear right near the camera, which are Elly, Taz and Tonya. The three cows drink at a pond in Idaho and then their owners arrive on horse back the next day with their cow dogs as they search for these three girls.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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