A huge fire burnt down an iconic department store in eastern China.

Dramatic video filmed in the city of Nanjing in Jiangsu Province on October 29 shows thick smoke coming out of Jinsheng Department Store and water being sprayed to extinguish the flames.

According to reports, firefighters evacuated all people from the mall after they arrived.

The fire had lasted for 12 hours before it was put out.

No casualties were reported and the cause is being investigated by local authorities.

Jinsheng Department Store was built and officially opened in May 2008. It is the biggest mall in the city.

The video was provided by local media with permission.

10月29日上午10点12分，南京消防部门接到报警，位于南京市鼓楼区中央门附近的金盛百货商场发生火灾。接警后消防部门立即组织救援力量，前往现场处置。消防救援力量到场后，第一时间疏散全部人员。
10月30日早上6时许，现场明火已于凌晨扑灭，火场清理和过火建筑消险等工作有序展开。火灾未造成人员伤亡。起火原因正在进一步调查中。
据了解，金盛百货是一家集现代化商业运营理念和品牌特色优势于一体的现代化大型购物中心，2008年5月正式建成对外营业，位于南京中央门，营业面积约6万平方米，主楼5层，辅楼4层，共享大厅4个，自动扶梯28部，拥有立铺位近千个，店内主楼涵盖了30个门类、5万余种商品。