During the Pride in London 2023 parade, members of the Just Stop Oil movement took a bold stance against Coca-Cola, the leading global contributor to plastic pollution, and other industries associated with the climate crisis that collaborates with Pride.

In a powerful act of protest, the activists sprayed pink paint and obstructed the Coca-Cola float. Their actions aimed to draw attention to the urgent need for environmental responsibility and sustainable practices within these industries.

Just Stop Oil activists spray pink paint and block the Coca-Cola float at London Pride parade in protest against Coca-Cola, the biggest plastic polluter on the planet, and other industries linked to the climate crisis which Pride works with.