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01:13
Leading Turkish quick-service restaurant operator to expand business in China
STORY: Leading Turkish quick-service restaurant operator to expand business in China
DATELINE: July 19, 2023
LENGTH: 00:01:13
LOCATION: ISTANBUL, Türkiye
CATEGORY: ECONOMY
SHOTLIST:
1. various of Istanbul
2. SOUNDBITE (Turkish): ATAKAN BOZKURT, CEO of Burger King China
3. various of China
STORYLINE:
A senior executive of TAB Food Investment (TFI) says his company plans to expand its business in China in the coming years as the company is confident in China's future growth prospects.
TFI is a leading quick-service restaurant operator in Türkiye.
It started to invest in China in 2012 and holds the master franchise rights of Burger King restaurants in China.
SOUNDBITE (Turkish): ATAKAN BOZKURT, CEO of Burger King China
"After the hard days of the pandemic, we have full faith in the policies taken by the Chinese government to revive the economy, boost investment, and support businesses in the post-pandemic era.
As these policies get implemented, Chinese consumption will return to pre-pandemic levels or even higher. This is another motivation for us to continue to grow in the Chinese market.
Therefore, that is why we are continuing to invest.
We plan to expand by opening 250 to 300 restaurants a year in the Chinese market."
TFI currently has 1,450 restaurants and 25,000 employees in China.
Xinhua News Agency correspondents reporting from Istanbul, Türkiye.
(XHTV)
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