STORY: Chinese beverage company Mixue provides 500,000 jobs worldwide
DATELINE: Aug. 9, 2023
LENGTH: 00:01:30
LOCATION: ZHENGZHOU, China
CATEGORY: ECONOMY/SOCIETY
 
SHOTLIST:
1. various of street views
2. various of beverage stores
3. SOUNDBITE 1 (Filipino): NIREL FUENTES, Employee, Mixue store in the Philippines
4. various of Mixue marketing
5. various of Mixue stores operating
6. SOUNDBITE 2 (Chinese): JIAN SU, Franchisee of Mixue in Indonesia
7. various of Mixue stores operating
8. SOUNDBITE 3 (Chinese): BAI DI, Vice President of Mixue Bingcheng Co., Ltd.
9. various of foreign customers trying Mixue beverage
10. various of Mixue stores operating
 
STORYLINE:
 
As the Chinese beverage market is growing rapidly in recent years, many domestic companies have entered the overseas market to become globally recognized brands.
 
Mixue Ice Cream & Tea was founded in Zhengzhou, central China's Henan Province in 1997. Its first overseas store, which opened in Vietnam in 2018, had a turnover exceeding 210,000 yuan (about 29,119 USD) in the first month of operation.
 
At present, it has stores in 11 countries around the world, creating many job opportunities for local people.
 
SOUNDBITE 1 (Filipino): NIREL FUENTES, Employee, Mixue store in the Philippines
"I started the training on Jan. 20, and now I have been working at Mixue for eight months. The salary I receive from Mixue helps support my family's and my own needs."
 
SOUNDBITE 2 (Chinese): JIAN SU, Franchisee of Mixue in Indonesia
"My name is Jian Su, an overseas Chinese in Indonesia. I opened my first store in July last year. Now I have 11 stores and more than 100 employees."
 
Up to now, the total number of Mixue stores around the world has exceeded 32,000, and the whole industry chain has created over 500,000 jobs.
 
SOUNDBITE 3 (Chinese): BAI DI, Vice President of Mixue Bingcheng Co., Ltd.
"Up to now, the number of our company's overseas stores is close to 4,000. The growing number has created many job opportunities. For example, in Indonesia, over 1,400 local people have become our franchisees and started their businesses, directly creating over 12,000 jobs."
 
Xinhua News Agency correspondents reporting from Zhengzhou, China.
(XHTV)