On July 7, 2023, in the heart of Izzi, Ebonyi State, Nigeria, @sevicsafrica, known as Michael Ukwuma, the founder of SEVICS AFRICA, an Enugu-based nonprofit dedicated to youth empowerment through leadership, skills, and the arts, found himself captivated by a mesmerizing display of culture. Attending a funeral in this remote area, Ukwuma seized the opportunity to document the moment using his mobile phone, inadvertently capturing a traditional dance performance by an Izzi People dance group. Little did he know that a casual challenge to a dancer, frustrated by his filming, would lead to unexpected fame. The video, which showcased the dynamic and vibrant traditional dances of the Izzi people, quickly went viral, amassing almost 20 million views globally.