STORY: Exploring new fitness trends at CIFTIS 2023
DATELINE: Sept. 3, 2023
LENGTH: 00:04:28
LOCATION: Beijing
CATEGORY: SPORTS

SHOTLIST:
1. various of the sports services provider at CIFTIS
2. STANDUP 1 (English): YANG ZHIXIANG, Xinhua correspondent
3. SOUNDBITE 1 (Chinese): WANG JIANDONG, Account manager, Good Family Group
4. various of the sports services provider at CIFTIS
5. SOUNDBITE 2 (Chinese): DAN HUAXIANG, Founder of Chuiwan club CheersWoods International
6. SOUNDBITE 3 (English): RAMSIS FARAH, Chuiwan lover from Lebanon
7. STANDUP 2 (English): YANG ZHIXIANG, Xinhua correspondent
8. various of the sports services provider at CIFTIS
9. SOUNDBITE 4 (Chinese): LI YIZE, General manager at Beijing BoRuiChuangWei Sports Development Co., Ltd.

STORYLINE:

STANDUP 1 (English): YANG ZHIXIANG, Xinhua correspondent
"Here I am at Shougang Park in Beijing where the 2023 China International Fair for Trade in Services (CIFTIS) is underway. This year's CIFTIS has attracted more than 2,400 companies onsite from various countries, including many fitness gear manufacturers."

Themed "openness leads development, cooperation creates a win-win future," the 2023 CIFTIS is held at the China National Convention Center and Shougang Park in Beijing from Sept. 2 to 6.

The "smart gym" developed by a Chinese company can create a customized "exercise prescription" based on the user's AI physical test.

SOUNDBITE 1 (Chinese): WANG JIANDONG, Account manager, Good Family Group
"Our outdoor smart gym integrates AI, Internet of things, cloud computing and big data among other technologies. We combine citizens' health monitoring with fitness training, and provide scientific fitness solutions for the public that are intelligent, digital and with ecosystems. We also appreciate this platform of CIFTIS for helping us promote digital fitness products to more people, who are here experiencing and participating."

This golf-like ancient Chinese game is called Chuiwan, which literally means "hit the ball."

The debut of the millennium-old sport at the CIFTIS this year shows how the sports services sector is actively reviving the old to inspire the new.

SOUNDBITE 2 (Chinese): DAN HUAXIANG, Founder of Chuiwan club CheersWoods International
"It is a Chinese ancient sport. When I was a little kid, I had a strong Chinese traditional cultural background. When I grew up, when I went to other countries, I found Chinese sports were so new for the Western world. I'm wondering whether we can bring some very valuable Chinese sports to the world. I think, the Chinese fitness business, this field will grow fast. Chinese traditional culture background fitness services or solutions will be a very unique solution for the market. I think there will be a great future.

The "Chinese golf" offers a chance for participants from home and abroad to experience the charm of Chinese culture and explore its link to the rest of the world.

SOUNDBITE 3 (English): RAMSIS FARAH, Chuiwan lover from Lebanon
"Actually, playing this game with passion is really amazing. So it makes you learn more about the Chinese culture. I've seen it once in a movie, but I've never played it. So today I had a great opportunity playing this game. The costume we wear is related to this game, and it's a bit different from the golf. It's really a great thing."

STANDUP 2 (English): YANG ZHIXIANG, Xinhua correspondent
"Have you ever imagined what it's like when sports are combined with metaverse? This is how."

Experience the first metaverse sports event in Beijing with A.I.E.S Beijing Open launched earlier in August.

Thanks to metaverse-related and other digital and intelligent technologies, you will enjoy a realistic and immersive experience like never before.

Go cycling, rowing and golfing in realistic scenes created by VR technologies such as digital twins, artificial intelligence and perceptual interaction.

The metaverse arena is bringing more fun and possibilities to the sports lovers who want to explore the boundary between the digital and real world.

SOUNDBITE 4 (Chinese): LI YIZE, General manager at Beijing BoRuiChuangWei Sports Development Co., Ltd.
"AI electronic sports is a new way of sports competition under the application of new digital technologies. Take cycling for example. We don't need to enclose parts of a city. All we need is a small area or just our home space and we can finish the competition within a separate space. Using the metaverse and 5G technology, we ensure fair play for every participant in terms of data, tracks, and performance grading. Participants can also have better experiences as all the scenarios are created in the metaverse, so we can add various dazzling lights and change settings to make fancy scenes."

Xinhua News Agency correspondents reporting from Beijing.
(XHTV)