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04:59
O2 hangs England rugby fans at the Louvre in Paris, France
This footage was filmed and produced 7 September 2023
The campaign centres around a unique piece of art commissioned to immortalise the role that fans play in rugby, which was unveiled at the iconic Louvre gallery in the centre of Paris.
The artwork was created in partnership with award-winning Canadian artist, Vincent McIndoe, and is inspired by the tournament’s host nation through the ‘French Romanticism’ style of painting that captures the emotions and drama fans go through while supporting their team.
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