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04:25

Marketing expert reacts to Apple's launch of the iPhone 15 and new Apple watch

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This footage was filmed and produced 13 September 2023.

More recycled materials and better cameras were among the key announcements as Apple unveiled the new iPhone and Apple Watch ranges.

The US tech giant confirmed the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max would go on sale next week alongside the new Apple Watch Series 9 and Apple Watch Ultra 2.

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