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01:49
Ethiopian coffee exporters seize opportunities in thriving Chinese market
STORY: Ethiopian coffee exporters seize opportunities in thriving Chinese market
DATELINE: Sept. 17, 2023
LENGTH: 00:01:49
LOCATION: Addis Ababa
CATEGORY: ECONOMY
SHOTLIST:
1. various of the coffee production
2. SOUNDBITE 1 (Amharic): WONDWESON MENGESHA, Senior Technician at S.A Bagersh PLC
3. SOUNDBITE 2 (English): KASSAHUN HIRUTU, Operation Manager at S.A Bagersh PLC
4. various of the coffee production
5. SOUNDBITE 3 (English): GIZAT WORKU, CEO of the Ethiopian Coffee Association
STORYLINE:
Ethiopia, known as the birthplace of Arabica coffee, is witnessing a surge in the demand for its coffee in China, and a growing interest among coffee producers to penetrate the Chinese market.
Wondweson Mengesha is a senior technician at S.A Bagersh Private Limited Company (PLC).
He observed a notable rise in the volume of organic coffee shipments to China over the past three years.
SOUNDBITE 1 (Amharic): WONDWESON MENGESHA, Senior Technician at S.A Bagersh PLC
"This time around we are sending increasing volume of coffee to China. We have witnessed better market there."
SOUNDBITE 2 (English): KASSAHUN HIRUTU, Operation Manager at S.A Bagersh PLC
"We are making good relations with Chinese. Chinese companies are also approaching us. I think in a couple of years, we will have same market as other countries, also in China."
Ethiopia is widely recognized for its rich coffee quality and flavor, which ranges from winy to fruity and chocolaty, making its coffee varieties on demand across the globe.
According to Gizat Worku, CEO of the Ethiopian Coffee Association, Ethiopia's coffee export volume to China has seen impressive growth.
The export volume was 4,200 tonnes in the 2019/2020 Ethiopian fiscal year, and it rose to 11,200 tonnes in the last fiscal year that ended on July 7, 2022.
SOUNDBITE 3 (English): GIZAT WORKU, CEO of the Ethiopian Coffee Association
"China is a new emerging market. Any businessman cannot ignore China. Not only (can't) ignore, but it also has to put number one in any business relation with China. So, the Chinese market for Ethiopian coffee's potential is rich."
Xinhua News Agency correspondents reporting from Addis Ababa.
(XHTV)
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