STORY: China's premier outerwear brand shines at Milan Fashion Week with new collection
DATELINE: Sept. 26, 2023
LENGTH: 00:01:14
LOCATION: MILAN, Italy
CATEGORY: ECONOMY

SHOTLIST:
1. various of the show of Bosideng's new collection in Milan fashion week
2. SOUNDBITE (Chinese): GAO DEKANG, Chairman and CEO of Bosideng 

STORYLINE:

China's premier outerwear brand Bosideng returned to Milan Fashion Week on Sunday in Milan, the fashion capital of Italy, with a show of new kinds of down jackets.

Specialized in the fashion segment and technical and high-altitude clothing, Bosideng is guided by the philosophy of "Versatile Weightlessly Warm Contemporary."

SOUNDBITE (Chinese): GAO DEKANG, Chairman and CEO of Bosideng
"We hope to take advantage of Milan's global influence in fashion to show Bosideng's advance in fashion creativity, design and research and development in recent years. We also hope to show a more international and fashionable brand image of Bosideng. At the same time, we hope to let the global fashion industry witness the self-transcendence of a Chinese fashion brand, and show the power of Chinese fashion and Chinese brands to the world."

The Chinese outerwear brand tries to embody classic elements from both Chinese and Italian cultures, combining Italy's esteemed lace craftsmanship and the renowned Chinese Su embroidery in its design.

Xinhua News Agency correspondents reporting from Milan, Italy.
(XHTV)