STORY: China's "golden week" holiday boosts Italian tourism: ENIT official
DATELINE: Oct. 2, 2023
LENGTH: 00:01:35
LOCATION: Rome
CATEGORY: ECONOMY

SHOTLIST:
1. various of tourists
2. SOUNDBITE (English): CRISTIANO VAROTTI, Chief representative of the Italian National Tourist Board (ENIT) in China

STORYLINE:

The Italian tourism sector is expected to see a boom from the return of Chinese visitors around this year's super-long "golden week," said Cristiano Varotti, chief representative of the Italian National Tourist Board (ENIT) in China.

SOUNDBITE (English): CRISTIANO VAROTTI, Chief representative of the Italian National Tourist Board (ENIT) in China
"We are slowly going back to the numbers of 2019. More and more tourists from China are choosing Italy as a travel destination, mostly in major cities of art like Rome, Florence, Venice, of course, and Milan for shopping.
For sure, it's good for our market. The Chinese market is one of the major markets for Italy in terms of sources of tourists. 
So for the whole economy, the increase in the number of Chinese tourists is very good news. So starting from the beginning of this year, we've been doing a lot of promotion in China."

Spanning both the Mid-Autumn Festival and the National Day holidays, China's "golden week" holiday season started on Sept. 29 and will last until Oct. 6.

Xinhua News Agency correspondents reporting from Rome.
(XHTV)