STORY: Chinese companies seek to boost cultural exchange, understanding in overseas ventures
SHOOTING TIME: Nov. 27, 2023
DATELINE: Nov. 28, 2023
LENGTH: 00:01:45
LOCATION: Beijing
CATEGORY: ECONOMY

SHOTLIST:
1. various of the forum
2. various of Beijing
3. SOUNDBITE 1 (Chinese): ZU BIN, Member of Board of Directors of China Huadian Corporation Ltd.
4. SOUNDBITE 2 (Chinese): SHAN GUANGXIU, Member of Board of Directors of China State Construction Engineering Group Co., Ltd.
5. SOUNDBITE 3 (Chinese): ZHANG YANSHENG, Chief researcher of the China Center for International Economic Exchanges

STORYLINE:

Chinese enterprises attending a forum in Beijing discussed ways of building global corporate image, and enhancing mutual understanding among civilizations.

Over 400 guests, including representatives of well-known Chinese enterprises, government officials, and experts took part in the 11th Chinese Enterprise Global Image Summit.

SOUNDBITE 1 (Chinese): ZU BIN, Member of Board of Directors of China Huadian Corporation Ltd.
"We have created an IP image named Huaxiaodian that conveys Chinese culture. (In our videos,) Huaxiaodian sometimes dons traditional Chinese clothing Hanfu and showcases Chinese landscapes, or introduces distinctive local cuisine. Thanks to Huaxiaodian, more and more foreign friends have a favorable impression of China Huadian and become interested in traditional Chinese culture."
   
SOUNDBITE 2 (Chinese): SHAN GUANGXIU, Member of Board of Directors of China State Construction Engineering Group Co., Ltd.
"(Our company) has launched the Up We Build program to nurture the craftsmanship inspired by Lu Ban (ancient Chinese craftsman). It mainly focuses on vocational skills training. The face-to-face technical cooperation between Chinese and foreign employees is not only a hands-on exchange of skills, but also a close-knit cultural interaction and communication. So far, the program has carried out over 640 activities in 10 countries, such as training, internships, skill competitions, covering nearly 20,000 people."

SOUNDBITE 3 (Chinese): ZHANG YANSHENG, Chief researcher of the China Center for International Economic Exchanges
"Over the past 45 years of reform and opening up, Chinese enterprises have performed very well. They have shown a pioneering spirit, and a willingness to learn from their counterparts in Europe, Japan, and the United States, etc. This kind of entrepreneurial spirit, corporate culture, and innovation, when examined in the context of mutual cultural exchange, becomes a remarkable Chinese success story that captures the world's attention."

Xinhua News Agency correspondents reporting from Beijing.
(XHTV)