STORY: World Media Summit great opportunity to encourage media to tell children's stories: UNICEF official
SHOOTING TIME: Nov. 27, 2023
DATELINE: Nov. 28, 2023
LENGTH: 00:02:18
LOCATION: Beijing
CATEGORY: SOCIETY

SHOTLIST:
1. various of the Greater Bay Area (GBA) in China
2. SOUNDBITE 1 (English): ANDREW BROWN, Chief of Communications and Advocacy, UNICEF office for China
3. SOUNDBITE 2 (English): ANDREW BROWN, Chief of Communications and Advocacy, UNICEF office for China
4. SOUNDBITE 3 (English): ANDREW BROWN, Chief of Communications and Advocacy, UNICEF office for China
5. various of children

STORYLINE:

Andrew Brown, chief of Communication and Advocacy at the United Nations Children's Fund (UNICEF) office for China, said that the upcoming World Media Summit is a great opportunity to encourage more media outlets to tell children's stories.

He made the remarks in an interview with Xinhua on Monday in Beijing.

SOUNDBITE 1 (English): ANDREW BROWN, Chief of Communications and Advocacy, UNICEF office for China
"I'm looking forward to the (World Media) Summit. I'd like to thank Xinhua for organizing it. For UNICEF, it's a great opportunity for us to talk about children's rights in the media, to encourage more media to tell children's stories. I'm ready to exchange opinions and views, to try and identify new ways of telling children's stories and getting these issues into the public domain."

The UNICEF official has appreciated the media's important role in promoting the protection of children's rights.

SOUNDBITE 2 (English): ANDREW BROWN, Chief of Communications and Advocacy, UNICEF office for China
"I think media has a really important role (in promoting the protection of children's rights).
Now, children have a whole range of rights in areas. So we want to shine the light on where these things are working well, but also where more can be done. So I think that the media helps us to do that. The media, also, as they said, has a role to play in ensuring that children's own voices are heard. When you're reporting on children's issues, there are also special considerations. We also need to make sure that it's done in a way that is responsible to children, that it's age-appropriate, that it's sensitive. And most importantly that, by reporting on children's stories, those children are not put at greater risk."

According to Brown, UNICEF and Xinhua have had a partnership since 2009. He hopes that their cooperation can help more children in the future.

SOUNDBITE 3 (English): ANDREW BROWN, Chief of Communication and Advocacy, UNICEF office for China
"UNICEF China has had a partnership with Xinhua since 2009. We (UNICEF and Xinhua) have a shared interest in telling children's stories. We also advocate children's issues and we work with Xinhua, with other partners to try and raise the voice of children themselves.
The other thing that we would really like to do is to start telling more stories about China-funded programs overseas. So how China is helping children's development in countries, in Africa and Asia. So there are many more stories that we can tell. There are always more children that we can help. So we really look forward to continuing the partnership and growing it."

Xinhua News Agency correspondents reporting from Beijing.
(XHTV)