A local shopping mall's anniversary celebration turned into a scene of chaos as a massive 10-metre-long cake intended for a grand celebration became the centre of a frenzied scramble in eastern China.

The video was filmed in the city of Linyi in Shandong Province on November 26.

The mall, celebrating its 11th anniversary, decided to mark the occasion by creating this enormous cake and distributing it free to customers. This annual tradition, aimed at spreading joy and marking the mall's milestone, quickly spiralled out of control due to the overwhelming crowd.

The mall's staff had initially envisioned a festive atmosphere where customers could help themselves to a piece of the celebratory cake. However, the sheer number of people made it challenging to maintain order.

As a result, what was meant to be a controlled distribution turned into a chaotic free-for-all, with customers clambering to get a piece of the cake.

A mall employee expressed mixed feelings about the event. While they were happy to celebrate the mall's birthday with such a large crowd, the unanticipated disorder cast a shadow over the celebration.

The video was provided by local media with permission.

11月26日，山东临沂。一商场搞店庆活动，做出10米长巨型蛋糕来庆祝，且免费给顾客发放。但由于人太多，在维持秩序上又不力，出现顾客哄抢的局面，现场一片混乱。对此，商场一名工作人员称，今年是商场11周年店庆，每年店庆都会给大家免费发放蛋糕，为了活跃现场氛围，允许大家自助领取蛋糕，但由于人太多，秩序不好维持。能和这么多人一起庆祝商场生日，作为员工也感觉十分高兴。（背景配乐静音处理）