STORY: "China chic" injects new vitality into ice-and-snow economy in China's Jilin
SHOOTING DATE: Dec. 23, 2023
DATELINE: Dec. 25, 2023
LENGTH: 00:00:48
LOCATION: CHANGCHUN, China
CATEGORY: ECONOMY

SHOTLIST:
1. various of activities
2. SOUNDBITE (Chinese): WANG DAN, Vice general manager of Jilin Aiweilai Cultural Creation Group Co., Ltd.

STORYLINE:

The ice-and-snow economy in northeast China's Jilin Province has unleashed new vitality by integrating the "China chic" element to enrich the touring experience and boost consumption.

In Changchun, the provincial capital of Jilin, a batch of cultural and creative products featuring intangible cultural heritage, folk customs and time-honored brands have added to the city's allure.

Over 400 varieties of "Changchun Gift" products have been introduced since 2020.

SOUNDBITE (Chinese): WANG DAN, Vice general manager of Jilin Aiweilai Cultural Creation Group Co., Ltd.
"We've promoted our city's ice-and-snow culture by incorporating the cultural products. Through these products, we hope the tourists can bring home the ice-and-snow culture they have experienced here after appreciating the stunning ice and snow scenery."

Xinhua News Agency correspondents reporting from Changchun, China.
(XHTV)