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Idris Elba stands in Parliament Square with clothing respresenting victims of knife crime in the UK

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Footage shows Idris Elba standing in Parliament Square with clothing respresenting victims of knife crime in the UK as he launches Don't Stop Your Future campaing calling government to restrict knife sales.

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Stories not Stock: 3 Reasons Why You Should Use UGC Instead of Stock Video

Video content is an essential part of a brand’s marketing strategy, and while stock footage has been a reliable go-to in the past, forward-thinking companies are looking to user-generated content for their video needs.

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