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01:49
Australia's dairy producers look to better explore Chinese market
STORY: Australia's dairy producers look to better explore Chinese market
SHOOTING TIME: Jan. 16, 2024
DATELINE: Jan. 21, 2024
LENGTH: 00:01:49
LOCATION: SYDNEY, Australia
CATEGORY: ECONOMY
SHOTLIST:
1. various of the farm
2. SOUNDBITE 1 (English): CHRISTIAN STEFANI, South Gippsland Shire Council's manager of economy, community and investment
3. various of the farm
4. SOUNDBITE 2 (English): JON MCNAUGHT, CEO of ViPlus Dairy
5. various of the farm
6. SOUNDBITE 3 (English): JON MCNAUGHT, CEO of ViPlus Dairy
STORYLINE:
Dairy is one of the most important industries in South Gippsland, a region in Australia's southeastern state of Victoria.
Local business leaders and officials say China remains the biggest importer of dairy produce from Australia, and the development of the country's companies in the Chinese market is of great significance.
SOUNDBITE 1 (English): CHRISTIAN STEFANI, South Gippsland Shire Council's manager of economy, community and investment
"Dairy production and agricultural production, it's the most significant product that's developed and exported from South Gippsland. We export in terms of agricultural products about 70 percent of what is grown and developed within South Gippsland and it's exported out of the region."
ViPlus Dairy boasts a history of over 130 years.
It has participated in every one of the China International Import Expo (CIIE), a trade fair held annually in Shanghai, China, since 2018.
SOUNDBITE 2 (English): JON MCNAUGHT, CEO of ViPlus Dairy
"China is our largest single market and most important market for our business. China makes up over 80 percent of our business.
So CIIE is a very important part of our business interaction with China.
And they're a very important part of our trade with China so to meet our current customers but also to find out new trends and new business that may be going on."
The ViPlus CEO said the company plans to continue to attend the CIIE this year to explore more opportunities in the Chinese market.
He also said while all markets around the world are going through a bit of uncertainty, the China base is still strong and the consumer market is still healthy.
SOUNDBITE 3 (English): JON MCNAUGHT, CEO of ViPlus Dairy
"I think the China base is still strong. I think the consumer market is still healthy. We're very positive about the future for ViPlus in China and in China generally."
Xinhua News Agency correspondents reporting from Sydney, Australia.
(XHTV)
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