The day of Paush Purnima, the procession of Lord Veni Madhav ji was taken out with great pomp and show with musical instruments on Prayagraj on January 25 (Thursday).

These devotees were seen dancing to the beat of drums and were immersed in the devotion of their God. It is believed that to protect the city, Lord Madhav ji comes on a tour with Mata Veni from the day of Paush Purnima during Magh. Also, to protect the devotees coming to the city, they protect their city and all the devotees coming to the city from demonic tendencies.

There is a grand temple of Lord Veni Madhav ji located in Daraganj, Allahabad. Devotees organized the procession with devotion. The belief behind this Shobha Yatra is that on the day of Paush Purnima in Magh, Lord Veni Madhav Ji comes to visit Tirtharaj Prayag.

This Tirtharaj is considered to be the city deity of Prayag and to protect the city, Lord Madhav ji along with Mata Veni, from the day of Paush Purnima during Magh, protects the devotees who have come to the city from demonic tendencies and all the people coming to the city. Protects the devotees. Their presence remains throughout the Magh Mela.

Magh Mela starts from the first day of Snan Paush Purnima. Devotees take their city deity on a tour of this Magh city of tents. During the Shobha Yatra, these devotees start dancing to the beats of drums and drums, drenched in the devotion of their God, and get engrossed in complete devotion. Along with musical instruments, camels and elephants also add to the splendor of their city deity.