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Stores are full with customers ahead of the Carnival in Sao Paulo, Brazil
This fooatge was filmed and produced 27 January 2024.
Popular stores in Sao Paulo were full this Saturday in 2024. Many people are already watching Carnival.
Carnival is already around the corner and, on the eve of the street blocks, the sea of people appears on the slopes of the 25 de Marco region. Like passistas, consumers jump into the stores between a costume and an ornament, in a rhythm without pause in the retail calendar.
This movement rehearses a story of growth in sales in commerce. The 2024 carnival falls at a time of one of the lowest levels of unemployment in history and recovery of family income. It's extra breath for this Brazilian party.
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