This footage was filmed and produced 1 February 2024.

Amidst the bustling streets of Berlin's Kurfuerstendamm, the Apple Store stands as a symbol of a new chapter for the tech giant in Europe on February 1, 2024. With the imminent release of iOS 17.4, Apple is poised to implement sweeping changes in response to the European Union's Digital Markets Act, marking a significant shift in how iPhone users and developers across Europe will interact with Apple's ecosystem. Apple has been preparing for this transition for over a year, quietly adapting its policies and software in anticipation of the new legislation. The Berlin Apple Store, often a hub for the latest innovations, reflects this transformative period. These changes signify a new era for iPhone users in Europe and highlight the evolving relationship between major tech companies and global regulatory frameworks.